A few years ago, five or six I think, we conducted focus groups for a project. The goal was to create an identity for a place. We invited people from all industries and varying levels of authority. Arts leaders and waitstaff, retirees and college students, people we’d never met and people we’ve known all our lives. The conversations were spirited and the opinions were not always the same. We were in maybe the 4th focus group and someone sat forward in their chair and said, “I don’t really care about the specifics of what it looks like or which area it may be most closely related to, all I ask, no, all I beg, is that it be aspirational. Make this about where we…
Tagged: Confidence